LEGO Bluey

About LEGO Bluey

LEGO Bluey brings the Australian animated series about the Heeler family into simple, sturdy sets for the youngest builders. The sets we track sit in the 4+ range, with large pre-shaped pieces, short instructions and figures of Bluey, Bingo, Mum and Dad that are made specifically for the theme. The emphasis is on familiar locations from the show and role play rather than complex building, and the sets are designed so that small children can finish them with little help.

The largest set is Brick-Built Bluey Family (11217), in which the characters themselves are built from bricks, followed by Bluey's Family House (11203) and Bluey's Beach & Family Car Trip (11202). Newer releases include Grannies with Bingo and Bluey (11216) and School with Rusty and Bluey (11221), which add supporting characters from the show.

Bluey is one of the most heavily discounted themes on Brickheist: every set we track is on offer, with an average reduction of around two fifths. That reflects wide distribution through toy shops and supermarkets, where preschool licences are priced aggressively. Collector value is minimal; these are sets to be played with.

There is no reason to pay RRP, and the lowest prices often appear at general toy retailers rather than specialist LEGO shops. The family house is the natural first purchase, since the other sets extend it with more characters and scenes. Check the age mark, as the simplest sets are pitched at children who are just starting with bricks.

Written by the Brickheist team · Updated 23.09.2026 · How we track these prices