About Brickheist
The world's most complete LEGO price comparison.
Privacy policy
Last updated: May 21, 2026
What data we collect
Brickheist collects only what's needed to run the site and provide you with a usable account.
- Account — email address, hashed password, verification status, optional marketing consent, and an optional display name used in mail salutations.
- Sessions — IP address and user-agent at login, session token cookie.
- Affiliate clicks — server-side log entry per click (timestamp + product), no personal data, no third-party cookies. Only logged after you accept Functional cookies.
- Analytics — anonymised, aggregated page views via Google Analytics 4 (Consent Mode v2, IP anonymisation). Only sent after you accept Analytics cookies.
Where your data lives
- Postgres database — Hetzner Cloud, Falkenstein, Germany (EU).
- Email delivery — Brevo (sendinblue.com), France (EU). Used to send verification mails, password resets, and (if you opt in) deal alerts. Brevo signs an EU-standard DPA and processes only what's needed to deliver the email.
- Analytics — Google Analytics 4. Aggregated data only; no personal identifiers.
How long we keep it
- Account — until you delete it.
- Active sessions — until you sign out, or 30 days of inactivity.
- Server logs — 90 days, then auto-rotated.
- Affiliate clicks — 24 months for commission reconciliation.
Your rights
Under GDPR you can exercise the following rights from your account page (or by emailing us):
- Access — download a JSON export of everything we hold about you under Account → Download your data.
- Rectification — change name, email, password, or marketing consent under Account.
- Deletion — wipe your account and all associated data under Account → Delete account. Confirmation email sent.
- Objection / Withdrawal — turn off marketing emails any time under Account → Email preferences.
- Portability — the data export is in machine-readable JSON.
- Complaint — you can lodge a complaint with the Danish Data Protection Authority (Datatilsynet).
Cookies
We use four cookie categories:
- Necessary — session, CSRF, consent itself.
- Functional — affiliate-click logging (server-side, first-party, no client cookie).
- Analytics — Google Analytics 4 with Consent Mode v2 and anonymised IP. Sends no data until you accept this category. Opt-in.
- Marketing — ad personalisation. Off by default.
You can change your preferences anytime via the in the footer.
Affiliate links
Brickheist earns a commission when you click through to a retailer and complete a purchase. This does not affect the price you pay. Click logging happens server-side after consent.
Contact
Questions about your data? Email hello@brickheist.com — we reply within 5 working days.